The World Theatre in Kearney, Nebraska, opened in 1927 and was welcomed by an excited public. More than just a movie house, it proved to be a social center, where people of all professions, ages, and income levels would frequently gather.  Some came because it was modern and new and there were few equally attractive alternatives.  Some went because it was a sort of sanctuary, offering temporary distraction from hard time with bits of humor, drama, mystery, or adventure.  For others it provided escape from the heat of the day and a meeting place for keeping informed.  Over time, the entertainment and economic landscapes in the country changed, affecting The World's profitability as well as others like it.

Softcover, 6 x 9, 128 pgs.